Items that can be analyzed

Category: Analysis

Original URL: https://help.social-dog.net/ja/Analyzable items

Post

Supported social media platforms: X (Twitter), Instagram

• My number of posts.

Net increase in followers

Supported social media platforms: X (Twitter), Instagram

• The number obtained by subtracting the number of unfollows from the number of new followers.

Net increase in followers

Supported social media platforms: X (Twitter), Instagram

• The number of new followers minus the number of unfollowers.

Followers as of the posting date

Supported social media platforms: X (Twitter), Instagram

• Follower count as of the posting date. This displays the last follower count acquired by SocialDog on that day. (Not available in "Post Details")

Impression

Supported social media platforms: X (Twitter), Instagram

• X (Twitter): The total number of times a post was displayed to a user in their timeline or search results.

• Instagram: Total number of times the post was viewed.

reach

Supported social media: Instagram

• Instagram: The total number of unique users who viewed the post.

engagement

Supported social media platforms: X (Twitter), Instagram

• X (Twitter): The total number of times users interacted with a post. This includes clicks on the post (including clicks on hashtags, links, profile pictures, usernames, and view post details), reposts, replies, follows, and likes.

• Instagram: The number of "likes," "saves," "comments," and "shares" on a post, minus the number of "likes," "saves," and "comments" deleted.

Engagement / Impression

Supported social media platforms: X (Twitter), Instagram

• The number obtained by dividing the number of engagements by the number of impressions.

Engagement / Reach

Supported social media: Instagram

• The number obtained by dividing the number of engagements by the number of reach.

Comments and replies

Supported social media platforms: X (Twitter), Instagram, YouTube

• X (Twitter): The total number of times a user has replied to a post.

• Instagram: The number of comments on a post minus deleted comments.

• YouTube: The total number of times users have commented on a video.

Comments/Replies / Impressions

Supported social media platforms: X (Twitter), Instagram

• This is the number of comments/replies divided by the number of impressions.

Comments/Replies / Reach

Supported social media: Instagram

• The number of comments/replies divided by the reach.

Likes and High Ratings

Supported social media platforms: X (Twitter), Instagram, YouTube

• X (Twitter): The total number of times users have "liked" a post.

• Instagram: The number of "likes" on a post minus the number of "likes" that were disliked.

• YouTube: The total number of times users have given a video a thumbs-up.

Likes/High ratings / Impressions

Supported social media platforms: X (Twitter), Instagram

• The number of likes divided by the number of impressions.

Likes/High ratings / Reach

Supported social media: Instagram

• The number of likes divided by the reach.

Low rating

Supported social media: YouTube

• YouTube: The total number of times users have disliked a video.

High rating

Supported social media: YouTube

• YouTube: The number of likes divided by (likes + dislikes) (SocialDog's unique metric)

Share

Supported social media platforms: X (Twitter), Instagram

• X (Twitter): The total number of times a user has shared a post.

• Instagram: Total number of times a post has been shared.

Sharing / Impressions

Supported social media platforms: X (Twitter), Instagram

• This is the number obtained by dividing the number of shares by the number of impressions.

Sharing / Reach

Supported social media: Instagram

• The number obtained by dividing the number of shares by the number of reach.

Quoted post

Supported SNS: X (Twitter)

• X (Twitter): The total number of times a user has quoted and posted a post.

Quoted post / Impression

Supported SNS: X (Twitter)

• X (Twitter): The number obtained by dividing the number of quoted posts by the number of impressions.

Repost

Supported SNS: X (Twitter)

• X (Twitter): The total number of times a user has reposted a post.

Repost / Impression

Supported SNS: X (Twitter)

• X (Twitter): The number of reposts divided by the number of impressions.

Unfollow

Supported SNS: X (Twitter)

• X (Twitter): The total number of times users have unfollowed you from their posts.

Unfollow / Impressions

Supported SNS: X (Twitter)

• X (Twitter): The number of unfollows divided by the number of impressions.

Save/Bookmark

Supported social media platforms: X (Twitter), Instagram

• X (Twitter): The total number of times users have bookmarked a post.

• Instagram: Total number of unique users who saved media.

Save/Bookmark / Impressions

Supported social media platforms: X (Twitter), Instagram

• This is the number obtained by dividing the number of saves/bookmarks by the number of impressions.

Save/Bookmark / Reach

Supported social media: Instagram

• This number is calculated by dividing the number of saves/bookmarks by the number of reaches.

Click URL

Supported SNS: X (Twitter)

• X (Twitter): The total number of times users clicked on URLs or cards within a post.

URL clicks / Impressions

Supported SNS: X (Twitter)

• This is the number obtained by dividing the number of URL clicks by the number of impressions.

Click the hashtag

Supported SNS: X (Twitter)

• X (Twitter): The total number of times users clicked on hashtags within a post.

Hashtag clicks / Impressions

Supported SNS: X (Twitter)

• This is the number obtained by dividing the number of hashtag clicks by the number of impressions.

Click for details

Supported SNS: X (Twitter)

• X (Twitter): The total number of times users clicked on a post to view its details.

Click for details / Impressions

Supported SNS: X (Twitter)

• This is the number obtained by dividing the number of detailed clicks by the number of impressions.

Click the permalink

Supported SNS: X (Twitter)

• X (Twitter): Total number of clicks on the permalink to this post (desktop only).

Permalink clicks / Impressions

Supported SNS: X (Twitter)

• This is the number of permalink clicks divided by the number of impressions.

Profile Access

Supported social media platforms: X (Twitter), Instagram

• X (Twitter): The total number of times a user clicked on their own name, @username, or profile picture from a post.

• Instagram: Total number of times your profile was accessed from your posts (Reels posts are not supported).

Profile Access / Impressions

Supported social media platforms: X (Twitter), Instagram

• This is the number obtained by dividing the number of profile views by the number of impressions.

Profile Access / Reach

Supported social media: Instagram

• This is the number obtained by dividing the number of profile views by the number of reach.

Follow

Supported social media platforms: X (Twitter), Instagram

• X (Twitter): The total number of times users followed you from their posts.

• Instagram: The number of accounts that started following you after seeing your posts.

Follow / Impression

Supported social media platforms: X (Twitter), Instagram

• This is the number obtained by dividing the number of followers by the number of impressions.

Follow / Reach

Supported social media: Instagram

• The number obtained by dividing the number of followers by the number of reaches.

Follow / Access Profile

Supported social media platforms: X (Twitter), Instagram

• This is the number obtained by dividing the number of followers by the number of profile views.

Share via email

Supported SNS: X (Twitter)

• X (Twitter): The total number of times a user shared a post via email.

Share via email / Impressions

Supported SNS: X (Twitter)

• The number obtained by dividing the number of shares by the number of impressions via email.

Tap the profile website link.

Supported social media: Instagram

• Instagram: The total number of times users tapped a website link after viewing a profile from a post.

Profile website link tap / Impression

Supported social media: Instagram

• This is the number of taps on the profile website link divided by the number of impressions.

Profile website link tap / reach

Supported social media: Instagram

• This is the number of taps on the profile website link divided by the reach.

Tap the profile email link.

Supported social media: Instagram

• Instagram: The total number of times users tapped the email link after viewing a profile from a post.

Profile email link tap / Impression

Supported social media: Instagram

• This is the number of taps on the profile email link divided by the number of impressions.

Tap profile email link / Reach

Supported social media: Instagram

• This is the number of taps on the profile email link divided by the reach.

Tap the profile directions link.

Supported social media: Instagram

• Instagram: The total number of times users tapped the directions link after viewing a profile from a post.

Profile directions link tap / Impression

Supported social media: Instagram

• This is the number of taps on the profile directions link divided by the number of impressions.

Profile Directions Link Tap / Reach

Supported social media: Instagram

• This is the number of taps on the profile directions link divided by the reach count.

Tap the profile call link.

Supported social media: Instagram

• Instagram: The total number of times users tapped the call link after viewing a profile from a post.

Profile Call Link Tap / Impression

Supported social media: Instagram

• This is the number of profile call link taps divided by the number of impressions.

Profile Call Link Tap / Reach

Supported social media: Instagram

• This is the number of profile call link taps divided by the reach count.

Tap the profile SMS link.

Supported social media: Instagram

• Instagram: The total number of times users tapped the SMS link after viewing a profile from a post.

Profile SMS link tap / Impression

Supported social media: Instagram

• This is the number of taps on the profile SMS link divided by the number of impressions.

Profile SMS link tap / Reach

Supported social media: Instagram

• This is the number of taps on the profile SMS link divided by the reach.

Tap the profile and other links.

Supported social media: Instagram

• Instagram: The total number of times a user tapped "More" links after viewing a profile from a post.

Profile and other links tap / Impressions

Supported social media: Instagram

• This is calculated by dividing the number of taps on profile and other links by the total number of impressions.

Profile and other links tap / Reach

Supported social media: Instagram

• This number is calculated by dividing the number of taps on profiles and other links by the total reach.

Video View

Supported social media platforms: X (Twitter), Instagram, YouTube

• X (Twitter): The total number of times a posted video has been viewed for 2 seconds or more.

• Instagram: The total number of initial views and replays for a Reels video.

• YouTube: Number of video views.

Video View / Impression

Supported social media platforms: X (Twitter), Instagram

• This is the number obtained by dividing the number of video views by the number of impressions.

Video View / Reach

Supported social media: Instagram

• This is the number obtained by dividing the number of video views by the number of reach.

Average play time

Supported social media: Instagram

• Instagram: Average viewing time of Reels videos.

Total playback time

Supported social media: Instagram

• Instagram: Total playback time of a Reel, including the Reel's replay time.

Media View

Supported SNS: X (Twitter)

• X (Twitter): The total number of times a video, image, or GIF was viewed (including autoplay and clicks).

Media View / Impressions

Supported SNS: X (Twitter)

• This is the number obtained by dividing the number of media views by the number of impressions.

App installation trial

Supported SNS: X (Twitter)

• X (Twitter): The total number of times users attempted to install the app via a post card.

App installation attempts / impressions

Supported SNS: X (Twitter)

• This is the number obtained by dividing the number of app installation attempts by the number of impressions.

App Open

Supported SNS: X (Twitter)

• X (Twitter): The total number of times the app was opened via a post card.

App launch / Impressions

Supported SNS: X (Twitter)

• X (Twitter): The number obtained by dividing the number of app opens by the number of impressions.

Tap back to Stories

Supported social media: Instagram

• Instagram: The total number of times a user tapped to return to the previous page.

Tap back to Stories / Impressions

Supported social media: Instagram

• This is the number of taps on "Back to Stories" divided by the number of impressions.

Tap "Back to Stories" / Reach

Supported social media: Instagram

• This is the number of taps to return to Stories divided by the reach.

Tap "Continue to Stories"

Supported social media: Instagram

• Instagram: The total number of times a user tapped to proceed to the next page.

Tap "Continue Stories" / Impressions

Supported social media: Instagram

• The number of taps on "Continue to Stories" is divided by the number of impressions.

Tap "Continue Stories" / Reach

Supported social media: Instagram

• This is the number of taps to advance Stories divided by the number of reaches.

Stories Next Story

Supported social media: Instagram

• Instagram: The total number of times a user swiped to view the next story.

Stories Next Story / Impressions

Supported social media: Instagram

• Stories: The number of people who proceed to the next story divided by the number of impressions.

Stories Next Story / Reach

Supported social media: Instagram

• Stories: The number of steps to advance to the next story divided by the reach count.

Stories ended

Supported social media: Instagram

• Instagram: The total number of times a user has ended a Stories post.

Stories ended / Impressions

Supported social media: Instagram

• This is the number of stories that have ended divided by the number of impressions.

Stories ended / Reached

Supported social media: Instagram

• The number obtained by dividing the number of completed Stories by the number of reaches.